https://claudiayuan.com Claudia Yuan Mon, 07 Feb 2022 04:32:54 +0000 https://claudiayuan.com en https://claudiayuan.com/Public Mon, 07 Feb 2022 04:32:54 +0000 Claudia Yuan https://claudiayuan.com/Public Public.com Growth Design Lead Sep 2021 - Present Services: Creative Strategy, Performance Growth Design (Paid ads, Landing Pages, Emails, In-App), Rapid Experimentations Background Public.com is an investing platform that allows people to invest in stocks, bonds, options, crypto, and more – all in one place. We are the investing app for those who take it seriously.&nbsp; Driving customer acquisition through creative strategy, testing, and optimization. I lead the creative strategy behind Public's acquisition efforts, leveraging testing frameworks and performance insights to continuously optimize paid social and digital marketing campaigns. Working cross-functionally with stakeholders across marketing, product, and compliance, I create and refine creative solutions that engage prospective customers, improve conversion outcomes, and support sustainable user growth. General Public Ads&nbsp;<img width="3500" height="1500" width_o="3500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/b822b24d4ce52aa0bf7458952fb5fcc28af9373554c3b84bde4e679663660532/General.png" data-mid="215938758" border="0" src="https://freight.cargo.site/w/1000/i/b822b24d4ce52aa0bf7458952fb5fcc28af9373554c3b84bde4e679663660532/General.png" /> API Ads |&nbsp;Creative Testing <img width="3500" height="1500" width_o="3500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/0f4b19562d335c3bba2785ab3519a61a9893cfee2ae3fb55bb263280ff16a2aa/API-1.png" data-mid="249132388" border="0" src="https://freight.cargo.site/w/1000/i/0f4b19562d335c3bba2785ab3519a61a9893cfee2ae3fb55bb263280ff16a2aa/API-1.png" /> High-Yield Cash Account Ads <img width="3500" height="1500" width_o="3500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/04dcf387a74c94d8f28d0d800dc357f9c23efbbd257a03b1530889af423b8133/HYCA.png" data-mid="215938723" border="0" src="https://freight.cargo.site/w/1000/i/04dcf387a74c94d8f28d0d800dc357f9c23efbbd257a03b1530889af423b8133/HYCA.png" /> Treasuries Ads&nbsp;<img width="3500" height="1500" width_o="3500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/21814633a3b8da6957a344386527a2c2913cc9570278d792f399ea416ab8e70d/public_treasury.gif" data-mid="187438036" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/21814633a3b8da6957a344386527a2c2913cc9570278d792f399ea416ab8e70d/public_treasury.gif" /> Options Ads&nbsp;<img width="3500" height="1500" width_o="3500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/753f8db6949137b5e6c79b2451b386f1b0f9bad9978ee2f1e8ddd82922688ace/Options.gif" data-mid="215938873" border="0" src="https://freight.cargo.site/w/1000/i/753f8db6949137b5e6c79b2451b386f1b0f9bad9978ee2f1e8ddd82922688ace/Options.gif" /> Options Ads | Creative Testing<img width="3500" height="1500" width_o="3500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/1f99104935080e9f0af436cf60a5283912ab3c27e3130780ffc4aa3ba6d8424d/Options-1.png" data-mid="215938872" border="0" src="https://freight.cargo.site/w/1000/i/1f99104935080e9f0af436cf60a5283912ab3c27e3130780ffc4aa3ba6d8424d/Options-1.png" />API Landing Page | Testings<img width="3500" height="5246" width_o="3500" height_o="5246" data-src="https://freight.cargo.site/t/original/i/9e9241c6674f78f97a11e82708406f94614cc8dc12a7c8caee0bced460d89a5d/5.png" data-mid="249132281" border="0" src="https://freight.cargo.site/w/1000/i/9e9241c6674f78f97a11e82708406f94614cc8dc12a7c8caee0bced460d89a5d/5.png" /> Options Landing Page | Testings <img width="3500" height="5515" width_o="3500" height_o="5515" data-src="https://freight.cargo.site/t/original/i/fc4153fda2d34321ab8c4b2534a2c8f98afe891e43e5948fdee5e58c950c69f7/4.png" data-mid="215939666" border="0" src="https://freight.cargo.site/w/1000/i/fc4153fda2d34321ab8c4b2534a2c8f98afe891e43e5948fdee5e58c950c69f7/4.png" /> Creating end-to-end lifecycle journeys through experimentation and customer-centered designs Through cross-functional collaboration with Lifecycle Marketing, Product, and Growth teams, I design and test customer communications that drive activation, engagement, and retention. Leveraging creative experimentation and performance insights, I continuously refine experiences across multiple channels to help convert new users into long-term investors. Weekly Updates | Integrated User Journeys<img width="2254" height="2141" width_o="2254" height_o="2141" data-src="https://freight.cargo.site/t/original/i/311da6cc1985682da31b3988aba20f59de185e4135447d2d36a2b60ad85fc7c2/6.png" data-mid="249132345" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/311da6cc1985682da31b3988aba20f59de185e4135447d2d36a2b60ad85fc7c2/6.png" />Designed cohesive cross-channel lifecycle experiences spanning email, in-app messaging, and landing pages to support user engagement and conversion. Agents | Launch Flow<img width="2238" height="2049" width_o="2238" height_o="2049" data-src="https://freight.cargo.site/t/original/i/36c4e41ed64316cea349bd0ad9e6f277cc9db6497cf16af9efe38026f3596b7f/8.png" data-mid="249132372" border="0" src="https://freight.cargo.site/w/1000/i/36c4e41ed64316cea349bd0ad9e6f277cc9db6497cf16af9efe38026f3596b7f/8.png" /> Building brand moments beyond growth The most impactful brands show up consistently wherever their audiences are. I bring creative thinking to organic social, experiential events, branded merchandise, and OOH campaigns to create cohesive brand experiences that feel authentic and memorable. These touchpoints help build awareness, generate earned engagement, and create emotional connections that support long-term business growth. Generated Assets Launch | NASDAQ in Times Square<img width="3942" height="5256" width_o="3942" height_o="5256" data-src="https://freight.cargo.site/t/original/i/8c797edb9d5379ede46e03503d312c03fbae8adb05016a0089579b01605c1016/IMG_2891-1.jpg" data-mid="249132374" border="0" src="https://freight.cargo.site/w/1000/i/8c797edb9d5379ede46e03503d312c03fbae8adb05016a0089579b01605c1016/IMG_2891-1.jpg" /> Bowery | OOH<img width="1141" height="856" width_o="1141" height_o="856" data-src="https://freight.cargo.site/t/original/i/8a0be9b600dc6487b9e5a0cde812c7739bdafd9eb62cbd764e923f8f95e597bd/Public_billboard_3.png" data-mid="212035165" border="0" src="https://freight.cargo.site/w/1000/i/8a0be9b600dc6487b9e5a0cde812c7739bdafd9eb62cbd764e923f8f95e597bd/Public_billboard_3.png" /><img width="1591" height="1167" width_o="1591" height_o="1167" data-src="https://freight.cargo.site/t/original/i/0bab25d8f63ed9bb69e6c489561c308ead8294b6a4338409a8bb31e2013f798c/Public_billboard_4.png" data-mid="212035248" border="0" src="https://freight.cargo.site/w/1000/i/0bab25d8f63ed9bb69e6c489561c308ead8294b6a4338409a8bb31e2013f798c/Public_billboard_4.png" /> <img width="1426" height="950" width_o="1426" height_o="950" data-src="https://freight.cargo.site/t/original/i/18434f98df97f0202f502bec2ca1b88365030327ad85fa713dfae0529acb02cc/Public_billboard_1.png" data-mid="212035163" border="0" src="https://freight.cargo.site/w/1000/i/18434f98df97f0202f502bec2ca1b88365030327ad85fa713dfae0529acb02cc/Public_billboard_1.png" /><img width="1426" height="950" width_o="1426" height_o="950" data-src="https://freight.cargo.site/t/original/i/b25ec175f82797696b5e142ef8fe5186788ac79e3c4be2bab13e927edb23a7d7/Public_billboard_2.png" data-mid="212035164" border="0" src="https://freight.cargo.site/w/1000/i/b25ec175f82797696b5e142ef8fe5186788ac79e3c4be2bab13e927edb23a7d7/Public_billboard_2.png" /> A head-on read hitting traffic spilling off The Williamsburg Bridge into Lower Manhattan, we utilized all the space to share all the ways a user can invest via Public. Social Post| Instagram <img width="2300" height="1970" width_o="2300" height_o="1970" data-src="https://freight.cargo.site/t/original/i/e414ff58afde70b44393abab589e0962a0a5aa73797222d07c62c74a86a02c8b/7-1.gif" data-mid="249132369" border="0" src="https://freight.cargo.site/w/1000/i/e414ff58afde70b44393abab589e0962a0a5aa73797222d07c62c74a86a02c8b/7-1.gif" /> <img width="2549" height="1080" width_o="2549" height_o="1080" data-src="https://freight.cargo.site/t/original/i/723439f115c90ceb939b570fb69754d46d2531e8c4382a6e028c580f4ac05f7f/7.png" data-mid="249132368" border="0" src="https://freight.cargo.site/w/1000/i/723439f115c90ceb939b570fb69754d46d2531e8c4382a6e028c580f4ac05f7f/7.png" /> Bringing strategic partnerships to life through integrated marketing experiences I collaborate closely with partnership stakeholders to create compelling customer-facing experiences that amplify brand collaborations and business initiatives. From trader community dinners to movie premieres, I develop cohesive creative solutions that communicate partnership value while maintaining a seamless brand experience. F1 Movie Premiere <img width="1630" height="1621" width_o="1630" height_o="1621" data-src="https://freight.cargo.site/t/original/i/0bc22f94edfb22e273669e79dda204c04707479af1c1e32ff975cef5a2d2262b/9.png" data-mid="249132430" border="0" src="https://freight.cargo.site/w/1000/i/0bc22f94edfb22e273669e79dda204c04707479af1c1e32ff975cef5a2d2262b/9.png" />Trader Community Dinners <img width="1630" height="791" width_o="1630" height_o="791" data-src="https://freight.cargo.site/t/original/i/96b9e8e3101d599b4d54d0c72dd400aa6eb9a198ea721ba43a26c67329717bdd/10.png" data-mid="249132546" border="0" src="https://freight.cargo.site/w/1000/i/96b9e8e3101d599b4d54d0c72dd400aa6eb9a198ea721ba43a26c67329717bdd/10.png" /> https://claudiayuan.com/Invisibly Thu, 29 Jul 2021 20:03:06 +0000 Claudia Yuan https://claudiayuan.com/Invisibly Invisibly Designer 2021 Services: Creative Strategy, Paid Social Design (Facebook, Instagram, and Pinterest), Rapid Experimentations Background Invisibly is building a future where consent matters and people come first. In taking the current data economy and breaking it down for parts, Invisibly built a system that it’s people-first by design. While traditionally, user data shared online has been traded by third party companies and advertisers without the clear consent — or even awareness — of the user themselves, Invisibly introduces a feed that allows its users to get paid for the data their interactions create. In other words, the Invisibly feed rewards its users with relevant content worth their attention and gives an opportunity to earn from online engagement.&nbsp;Invisibly was founded by Jim Mckelvey, a renowned Silicon Valley innovator and the co-founder of Square.Thru the growth marketing efforts from NoGood, we have achieved 10,000 registered users in 90 days,&nbsp;400% MoM increase in leads, and&nbsp;84% organic website traffic.&nbsp; Positioning Invisibly as the brand that people trust to store, manage, and monetize data. For many people, Invisibly is a new app so it needed to increase its brand awareness and authority in the data economy.&nbsp; How do we educate the users about this app? How can someone trust us? At NoGood, we create a cohesive, consistent, and memorable presence across a variety of channels and ensure brand authority among Invisibly’s target audiences. In addition, we deployed rapid experimentations across multiple channels to achieve product/market fit as part of the product launch strategy.&nbsp; <img width="1428" height="658" width_o="1428" height_o="658" data-src="https://freight.cargo.site/t/original/i/9dac194f7138654f4a70b56acac803e65e8fbd01993d3850a5805fb3b2688545/ClaudiaYuan_INV.png" data-mid="114985011" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9dac194f7138654f4a70b56acac803e65e8fbd01993d3850a5805fb3b2688545/ClaudiaYuan_INV.png" /> <img width="1428" height="658" width_o="1428" height_o="658" data-src="https://freight.cargo.site/t/original/i/fc1b0dca98600db4c24f3dfe8ef354dc31b304117084f7821086620c5f228512/ClaudiaYuan_INV_2.gif" data-mid="114985358" border="0" src="https://freight.cargo.site/w/1000/i/fc1b0dca98600db4c24f3dfe8ef354dc31b304117084f7821086620c5f228512/ClaudiaYuan_INV_2.gif" /> <img width="1428" height="658" width_o="1428" height_o="658" data-src="https://freight.cargo.site/t/original/i/694d9f5a58889cadbf8d163f0875760e6f8741f47db02cfbc1e6b4938a050052/ClaudiaYuan_INV_3.gif" data-mid="114985367" border="0" src="https://freight.cargo.site/w/1000/i/694d9f5a58889cadbf8d163f0875760e6f8741f47db02cfbc1e6b4938a050052/ClaudiaYuan_INV_3.gif" /> https://claudiayuan.com/NoGood Mon, 15 Mar 2021 16:33:59 +0000 Claudia Yuan https://claudiayuan.com/NoGood NoGood Lead Designer 2019 - 2021 Services: Social Media Design, Data Visualization,&nbsp;Paid Social Design (Facebook and LinkedIn) BackgroundNoGood is a growth marketing agency with a squad of growth leads, creatives, designers, and data scientists who help unlock rapid growth for the world’s most iconic brands and fast-growing VC-backed startups. We were never able to find the marketing team
we wanted, so we built it — one expert at a time. We are a team of innovators across industries and we partner with the best. We help many growth organizations in consumer, SaaS, retail, and healthcare reach their full potential. Engagement, engagement, engagement. As we design for social media (particularly Instagram), we focus on heavily on engagement. We posts snippets of our blogs to Instagram, driving more clicks to our website for users to read more in depth.&nbsp; We also started to post marketing memes, because who doesn’t love memes? <img width="1438" height="818" width_o="1438" height_o="818" data-src="https://freight.cargo.site/t/original/i/f22bf3c4a5fd2262a000a98ff7f063c8daa7da70e399db1148b03fab82f68b37/ClaudiaYuan_NoGood_Social_2.png" data-mid="102131533" border="0" src="https://freight.cargo.site/w/1000/i/f22bf3c4a5fd2262a000a98ff7f063c8daa7da70e399db1148b03fab82f68b37/ClaudiaYuan_NoGood_Social_2.png" /><img width="1875" height="818" width_o="1875" height_o="818" data-src="https://freight.cargo.site/t/original/i/d93974d0daa1b94d7119358d47608e6d272db928b3e2e91a961f69f74f291293/ClaudiaYuan_NoGood_Social_1.png" data-mid="102131548" border="0" src="https://freight.cargo.site/w/1000/i/d93974d0daa1b94d7119358d47608e6d272db928b3e2e91a961f69f74f291293/ClaudiaYuan_NoGood_Social_1.png" /> <img width="1907" height="818" width_o="1907" height_o="818" data-src="https://freight.cargo.site/t/original/i/b3b2512170a32fc659376a3fc909e7eadb84e970f5f986e4cc76d7a638ed1622/ClaudiaYuan_NoGood_Social_3.png" data-mid="102131530" border="0" src="https://freight.cargo.site/w/1000/i/b3b2512170a32fc659376a3fc909e7eadb84e970f5f986e4cc76d7a638ed1622/ClaudiaYuan_NoGood_Social_3.png" /> Testing new social media platforms: TikTok When lockdown hit, everyone in our office downloaded TikTok and *attempted* to learn TikTok dances. Once we realized TikTok is a new marketing platform for many brands, we created our own account and currently we have almost 70k follower. <img width="515" height="1034" width_o="515" height_o="1034" data-src="https://freight.cargo.site/t/original/i/4963dc070c9b96dd3742c817a587c29f7dcbce1db073b4242a5ac9a2d83a3f2d/ClaudiaYuan_NoGood_TikTok_3.png" data-mid="102129753" border="0" src="https://freight.cargo.site/w/515/i/4963dc070c9b96dd3742c817a587c29f7dcbce1db073b4242a5ac9a2d83a3f2d/ClaudiaYuan_NoGood_TikTok_3.png" /> my best video that has almost 3M views :) <img width="515" height="1034" width_o="515" height_o="1034" data-src="https://freight.cargo.site/t/original/i/e54996ef1f55c9818b909fdb05656d3a9c8b0dbb03f8ace1272e19a7f3628e23/ClaudiaYuan_NoGood_TikTok_2.png" data-mid="102129759" border="0" src="https://freight.cargo.site/w/515/i/e54996ef1f55c9818b909fdb05656d3a9c8b0dbb03f8ace1272e19a7f3628e23/ClaudiaYuan_NoGood_TikTok_2.png" /> <img width="504" height="1007" width_o="504" height_o="1007" data-src="https://freight.cargo.site/t/original/i/e290270fb8095dbbd7916a3289f422fca594dc77f3c240ee33170b125176ff0c/ClaudiaYuan_NoGood_TikTok_1.png" data-mid="102129769" border="0" src="https://freight.cargo.site/w/504/i/e290270fb8095dbbd7916a3289f422fca594dc77f3c240ee33170b125176ff0c/ClaudiaYuan_NoGood_TikTok_1.png" /> Cohesive Brand Guideline... Everywhere Once I joined, I made having a cohesive brand guideline and voice as a priority. I created anything from one pagers to templates for YouTube video banners.&nbsp; <img width="5738" height="7426" width_o="5738" height_o="7426" data-src="https://freight.cargo.site/t/original/i/156a7d0de05b44f8944a10fcfb5512b2b0a7540548c6e6ca7a80d93e70da6275/ClaudiaYuan_NoGood_BeyondCovid_1.jpg" data-mid="102132301" border="0" src="https://freight.cargo.site/w/1000/i/156a7d0de05b44f8944a10fcfb5512b2b0a7540548c6e6ca7a80d93e70da6275/ClaudiaYuan_NoGood_BeyondCovid_1.jpg" /> <img width="5738" height="7426" width_o="5738" height_o="7426" data-src="https://freight.cargo.site/t/original/i/e34d11b9ced2d2b637ab2a51bf6fa1f9584d88a47ed713d5545f8106848693c0/ClaudiaYuan_NoGood_BeyondCovid_2.jpg" data-mid="102132306" border="0" src="https://freight.cargo.site/w/1000/i/e34d11b9ced2d2b637ab2a51bf6fa1f9584d88a47ed713d5545f8106848693c0/ClaudiaYuan_NoGood_BeyondCovid_2.jpg" /> one pagerBeyond Covid Report <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/41402a9f0138393a31d7c9beb23cc8bae710a91af560ac88a53b69b111e5d476/Youtube_Thumbnail_sonya.jpg" data-mid="102131991" border="0" src="https://freight.cargo.site/w/1000/i/41402a9f0138393a31d7c9beb23cc8bae710a91af560ac88a53b69b111e5d476/Youtube_Thumbnail_sonya.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/5033d13842560d424c1dc047b4ebcbe2ac0f55434a28d49e3297bf7ca626f151/Youtube_Thumbnail-quibi.jpg" data-mid="102131996" border="0" src="https://freight.cargo.site/w/1000/i/5033d13842560d424c1dc047b4ebcbe2ac0f55434a28d49e3297bf7ca626f151/Youtube_Thumbnail-quibi.jpg" />YouTube banners https://claudiayuan.com/Fratelli-Carli Thu, 03 Dec 2020 04:46:34 +0000 Claudia Yuan https://claudiayuan.com/Fratelli-Carli Fratelli Carli Lead Designer 2019 - 2021 Services: Growth Design, Paid Social Design (Facebook, Pinterest, Google Display, and Gmail), Email Design Background Since 1911, Fratelli Carli has been producing exceptional Italian food for over a century and most well known for its high-quality olive oil. It is currently the second-largest olive oil producer in Italy. We were tasked to expand Fratelli Carli’s online store into the US market while maintaining profitable margins. Exceed growth goals across both acquisitions, such as acquiring new audiences with new channels, and retention, such as driving repeated purchases from past customers through the website instead of traditional offline channels. Experimenting ways to tell the brand’s story is the key to convert new prospects. For new prospects who aren’t familiar with Fratelli Carli, we focused on sharing the brand’s history and story in our campaigns.&nbsp;In order to find a story that would both communicate the brand’s activation offers and connect to high-opportunity audiences, we&nbsp;rapidly experimented with brand messaging and creatives across all channels. <img width="1428" height="199" width_o="1428" height_o="199" data-src="https://freight.cargo.site/t/original/i/33809496c6da5341fef2d8b902b4f5e9b35474238b5869c994367ede929ee202/FC_3B_Testimonials_Copy.png" data-mid="102091766" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/33809496c6da5341fef2d8b902b4f5e9b35474238b5869c994367ede929ee202/FC_3B_Testimonials_Copy.png" /> winnerlowest Cost-Per-Result / highest Click-Through-Rate <img width="1428" height="658" width_o="1428" height_o="658" data-src="https://freight.cargo.site/t/original/i/56341f78a579152e28aa6ba1d46b2531faa617ca1be47e2fc606feef461e3003/FC_3B_Testimonials.png" data-mid="102090983" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/56341f78a579152e28aa6ba1d46b2531faa617ca1be47e2fc606feef461e3003/FC_3B_Testimonials.png" /> winnerlowest Cost-Per-Result / highest Click-Through-Rate <img width="490" height="759" width_o="490" height_o="759" data-src="https://freight.cargo.site/t/original/i/5728460f82969533804a5c0090b10fae2f4086451870e6f18865285cc5307577/FC_3B_Testimonials_winner.png" data-mid="102092232" border="0" data-scale="50" src="https://freight.cargo.site/w/490/i/5728460f82969533804a5c0090b10fae2f4086451870e6f18865285cc5307577/FC_3B_Testimonials_winner.png" />winner combinition! For many creatives, I’ve went with the “Modern Approach.” This bold, modern design approach is eye-catching and feels in line with what a lot of successful brands are putting out into the U.S. market. Additionally, hand-drawn elements were often used&nbsp; to allude to the history behind FC while still feeling current and ownable. Creating exciting new ways to tell the brand’s rich history. Modern Approach<img width="1428" height="658" width_o="1428" height_o="658" data-src="https://freight.cargo.site/t/original/i/5cae53fbe965735c060ef97c6d62086a7f940ba1230982d99e2f11a066dc5faf/ClaudiaYuan_FC_4.png" data-mid="114983914" border="0" src="https://freight.cargo.site/w/1000/i/5cae53fbe965735c060ef97c6d62086a7f940ba1230982d99e2f11a066dc5faf/ClaudiaYuan_FC_4.png" /><img width="1428" height="658" width_o="1428" height_o="658" data-src="https://freight.cargo.site/t/original/i/0c0e29f00b0597a82a4ac17c14f1d0b7d530f26fd5194a7ba1003685bb9d68f4/ClaudiaYuan_FC.gif" data-mid="114984337" border="0" src="https://freight.cargo.site/w/1000/i/0c0e29f00b0597a82a4ac17c14f1d0b7d530f26fd5194a7ba1003685bb9d68f4/ClaudiaYuan_FC.gif" /> Hand-Drawn Approach<img width="1428" height="658" width_o="1428" height_o="658" data-src="https://freight.cargo.site/t/original/i/f73b1555a01d01d085d4d47c64cc3b5381283a6f41395f2a2ae547781b8c74be/ClaudiaYuan_FC_2.png" data-mid="114983461" border="0" src="https://freight.cargo.site/w/1000/i/f73b1555a01d01d085d4d47c64cc3b5381283a6f41395f2a2ae547781b8c74be/ClaudiaYuan_FC_2.png" /> <img width="1428" height="658" width_o="1428" height_o="658" data-src="https://freight.cargo.site/t/original/i/bed439cb2e7e480988ad754d343d2ddf0aa110feefb4b7b5d7bdaca00d2950d8/ClaudiaYuan_FC_3.gif" data-mid="114983546" border="0" src="https://freight.cargo.site/w/1000/i/bed439cb2e7e480988ad754d343d2ddf0aa110feefb4b7b5d7bdaca00d2950d8/ClaudiaYuan_FC_3.gif" /> We leveraged beautiful email marketing to educate and win back repeating customers. For customers who have purchased from the Fratelli Carli before, it’s important to focus on driving repeated purchases through the email instead of traditional offline channels.&nbsp;I designed personalized retention loops through different email journeys to increase the Life-Time-Value (LTV) of US customers. <img width="1663" height="1034" width_o="1663" height_o="1034" data-src="https://freight.cargo.site/t/original/i/3bbd7cca3d323214f44c32ed56c8a773b988c7844c74bc8aecb05179b6eb0237/FC_email_journey1.png" data-mid="102098013" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3bbd7cca3d323214f44c32ed56c8a773b988c7844c74bc8aecb05179b6eb0237/FC_email_journey1.png" /> welcome email2 days after first order email 110 days after welcome email [break down into categories] email 214 days after email 1 <img width="1663" height="1034" width_o="1663" height_o="1034" data-src="https://freight.cargo.site/t/original/i/ec366423e6a4fac06a3da6602578bbf8a9ee463c1b78f5a7c58388f433ddbcc9/FC_email_journey2.png" data-mid="102098645" border="0" src="https://freight.cargo.site/w/1000/i/ec366423e6a4fac06a3da6602578bbf8a9ee463c1b78f5a7c58388f433ddbcc9/FC_email_journey2.png" /> welcome email2 days after first order email 110 days after welcome email [break down into categories] email 214 days after email 1 <img width="1286" height="1847" width_o="1286" height_o="1847" data-src="https://freight.cargo.site/t/original/i/39269f753f08a744ee5c86e34a10df7487919a66967eb8dbe091f4d5d4426a8e/Claudia-fc-email.png" data-mid="115056357" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/39269f753f08a744ee5c86e34a10df7487919a66967eb8dbe091f4d5d4426a8e/Claudia-fc-email.png" />selected email campaigns https://claudiayuan.com/Steer Mon, 15 Mar 2021 19:30:54 +0000 Claudia Yuan https://claudiayuan.com/Steer Steer Lead Designer 2019 - 2020 Services: Growth Design, Paid Social Design (Facebook, Google Display, and Gmail), UX UI Design Background Steer is a Tesla Car Subscription startup, offers drivers an alternative to buying or leasing. A Steer membership includes insurance, maintenance, roadside assistance, and the ability to swap between various models from brands like Tesla, Porsche, Audi, and more. Using rapid full-funnel experimentation, we helped Steer achieve their six-figure MRR goal 2 months ahead of schedule. Beyond this, we were able to scale up an efficient growth marketing process and maintain a healthy LTV/CAC ratio during various stages of growth. Running full-funnel experimentations across brand messaging, creatives variation, and audience targeting. Just like owning or leasing a car, a Steer subscription is a capital intensive purchase. In addition, car subscriptions are a new category, so consumers require some education to fully understand the value and benefits.We experimented with different messaging, value props, and creatives, to find the right combination for our users. <img width="1438" height="741" width_o="1438" height_o="741" data-src="https://freight.cargo.site/t/original/i/0a43f3bac01452908d82513297b3d9aeb4d3c91de4100805915db7642a454ef0/ClaudiaYuan_Steer_Ad_1.png" data-mid="102122387" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/0a43f3bac01452908d82513297b3d9aeb4d3c91de4100805915db7642a454ef0/ClaudiaYuan_Steer_Ad_1.png" /> <img width="488" height="738" width_o="488" height_o="738" data-src="https://freight.cargo.site/t/original/i/2a399f8ebcb3e328051445f6555599c743fb589d2e62da2a74c2513fe33dbabf/ClaudiaYuan_Steer_Ad_2.png" data-mid="102123068" border="0" data-scale="40" src="https://freight.cargo.site/w/488/i/2a399f8ebcb3e328051445f6555599c743fb589d2e62da2a74c2513fe33dbabf/ClaudiaYuan_Steer_Ad_2.png" />Facebook Ads <img width="1172" height="1202" width_o="1172" height_o="1202" data-src="https://freight.cargo.site/t/original/i/201ffbf476baa8f5e51ba03c72341e68ab76d462cbc2241aa74bf445a50957b8/ClaudiaYuan_Steer_GoogleDisplay_1.png" data-mid="102122875" border="0" src="https://freight.cargo.site/w/1000/i/201ffbf476baa8f5e51ba03c72341e68ab76d462cbc2241aa74bf445a50957b8/ClaudiaYuan_Steer_GoogleDisplay_1.png" /> <img width="1172" height="1202" width_o="1172" height_o="1202" data-src="https://freight.cargo.site/t/original/i/286dffcb1335eb4d270c6e3fbc0e097ba979ff9b91d3ea11a397d14829a407be/ClaudiaYuan_Steer_GoogleDisplay_2.png" data-mid="102122876" border="0" src="https://freight.cargo.site/w/1000/i/286dffcb1335eb4d270c6e3fbc0e097ba979ff9b91d3ea11a397d14829a407be/ClaudiaYuan_Steer_GoogleDisplay_2.png" /> Google Display Ads Full Website Redesign to Tackle User Pain Points&nbsp;🎯. One of our final projects for Steer was a full site redesign. As with any big changes like this, we need to keep an eye out on performance and continue to iterate to increase conversion rate and signups.My RoleAs the sole designer on this project, I was in charge of all design decisions. I was tasked to research the old site, design the new site, and work with developers to make my vision come true. ResearchIn order to fully understand what was needed, I started off by looking at the website heatmap. With this, I was able to see which CTAs were working and which weren’t. <img width="1280" height="5156" width_o="1280" height_o="5156" data-src="https://freight.cargo.site/t/original/i/91b71e154978f6e4583beed8fc7b7c45585bda6074138a44533545ebe38420d6/heatmap-5593167-scroll-desktop.jpg" data-mid="102125122" border="0" data-scale="10" src="https://freight.cargo.site/w/1000/i/91b71e154978f6e4583beed8fc7b7c45585bda6074138a44533545ebe38420d6/heatmap-5593167-scroll-desktop.jpg" />Scroll Map From this data, we lose 50% of people after the pricing section In addition, I was able to interview the two co-founders, Erica Tsypin and Sonya Harbaugh, to see what are some pain points they see when they’re talking to potential users.Final Product&nbsp; <img width="1329" height="854" width_o="1329" height_o="854" data-src="https://freight.cargo.site/t/original/i/96ac38fb33fdb8809779156034401e0b0a262743c8a540274c1caaa445197262/ClaudiaYuan_Steer_Desktop_1.png" data-mid="102126696" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/96ac38fb33fdb8809779156034401e0b0a262743c8a540274c1caaa445197262/ClaudiaYuan_Steer_Desktop_1.png" /> <img width="1329" height="854" width_o="1329" height_o="854" data-src="https://freight.cargo.site/t/original/i/345def6a262e18c5acc97e7b63b251daf17dbd52b510e0667b7cc751fa3fb1fe/ClaudiaYuan_Steer_Desktop_3.png" data-mid="102126745" border="0" src="https://freight.cargo.site/w/1000/i/345def6a262e18c5acc97e7b63b251daf17dbd52b510e0667b7cc751fa3fb1fe/ClaudiaYuan_Steer_Desktop_3.png" /> <img width="1329" height="854" width_o="1329" height_o="854" data-src="https://freight.cargo.site/t/original/i/7760b552c25a32769bf761f742800e292decdb63b53cb5c3fb606fb5958c36b8/ClaudiaYuan_Steer_Desktop_2.png" data-mid="102126705" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/7760b552c25a32769bf761f742800e292decdb63b53cb5c3fb606fb5958c36b8/ClaudiaYuan_Steer_Desktop_2.png" /><img width="1329" height="854" width_o="1329" height_o="854" data-src="https://freight.cargo.site/t/original/i/7f59f0c559d97dfd41af6cdfaff5bb6e7f6fbfe52add2cd7400829346a6b7f04/ClaudiaYuan_Steer_Desktop_4.png" data-mid="102126752" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/7f59f0c559d97dfd41af6cdfaff5bb6e7f6fbfe52add2cd7400829346a6b7f04/ClaudiaYuan_Steer_Desktop_4.png" /> <img width="1329" height="854" width_o="1329" height_o="854" data-src="https://freight.cargo.site/t/original/i/75d49386c26d9b29b10f3e6d148b7b6b1ffe7fb48300e6ed43bd9c22726eda1b/ClaudiaYuan_Steer_NewWebsite_desktop.gif" data-mid="102121609" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/75d49386c26d9b29b10f3e6d148b7b6b1ffe7fb48300e6ed43bd9c22726eda1b/ClaudiaYuan_Steer_NewWebsite_desktop.gif" /> Desktop <img width="886" height="1708" width_o="886" height_o="1708" data-src="https://freight.cargo.site/t/original/i/0d9c019661637b8ed9ccc3747cfc7782e04f519d38ded165ef94473401c3b046/ClaudiaYuan_Steer_NewWebsite_mobile.gif" data-mid="102121608" border="0" data-scale="39" src="https://freight.cargo.site/w/886/i/0d9c019661637b8ed9ccc3747cfc7782e04f519d38ded165ef94473401c3b046/ClaudiaYuan_Steer_NewWebsite_mobile.gif" /> Mobile https://claudiayuan.com/Little-Words-Project Mon, 15 Mar 2021 16:38:38 +0000 Claudia Yuan https://claudiayuan.com/Little-Words-Project Little Words Project Lead Designer 2020 Services: Paid Social Design (Facebook, Pinterest, and YouTubw ads) BackgroundLittle Words Project® creates handcrafted bracelets, each made with a different inspirational word to encourage women to be kind to themselves and others. These bracelets are the original word bracelets.We were tasked to scale Little Words Project’s digital marketing strategy and direct-to-consumer business while the core team focuses on operations, branding, and growing their wholesale business. Testing new approaches to find learnings about potential customers and conversion funnel behavior. First, we determined marketing channel mix and approach by creating audience profiles based on past customers and their brand affinities. We then created a series of rapid experiments to test new channels, audience targeting, and brand messaging to find learnings about potential customers and conversion funnel behavior. <img width="2033" height="1042" width_o="2033" height_o="1042" data-src="https://freight.cargo.site/t/original/i/84f85564714d9b9a48db999a798657e2ad9a36e53794b972247c65e46efaf3eb/LWP_creativeexample.gif" data-mid="102100810" border="0" src="https://freight.cargo.site/w/1000/i/84f85564714d9b9a48db999a798657e2ad9a36e53794b972247c65e46efaf3eb/LWP_creativeexample.gif" /> Instagram Instagram Stories Pinterest <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/07a06ac716bd41b202f9b8ce031af0673cd4f3e5e6d2d6df13f5f871eeb1e5e2/LWP_Pinterest_org_word_1.jpg" data-mid="115054299" border="0" src="https://freight.cargo.site/w/1000/i/07a06ac716bd41b202f9b8ce031af0673cd4f3e5e6d2d6df13f5f871eeb1e5e2/LWP_Pinterest_org_word_1.jpg" /> <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/084a6e01db2bae4bc5e8c5b489b91b34a3349fc42a506cf4f468d9ddb66bd1af/LWP_Pinterest_jetsetter.jpg" data-mid="115054301" border="0" src="https://freight.cargo.site/w/1000/i/084a6e01db2bae4bc5e8c5b489b91b34a3349fc42a506cf4f468d9ddb66bd1af/LWP_Pinterest_jetsetter.jpg" /> <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/75af533791ef3830ae67afa8a4a129b56b8b52e505ced44b58a8f4693204f9ab/LWP_Pinterest_gold_custom_1.jpg" data-mid="115054304" border="0" src="https://freight.cargo.site/w/1000/i/75af533791ef3830ae67afa8a4a129b56b8b52e505ced44b58a8f4693204f9ab/LWP_Pinterest_gold_custom_1.jpg" /> <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/cc4d07ffc2318df28cf5e563362a97ccf3b1d13dd796b3cc8b7c4c66bd180921/LWP_pinterest_4.jpg" data-mid="115054305" border="0" src="https://freight.cargo.site/w/1000/i/cc4d07ffc2318df28cf5e563362a97ccf3b1d13dd796b3cc8b7c4c66bd180921/LWP_pinterest_4.jpg" /> Selected Pinterest Ads <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/40a19d73fcc788c1a63d14c10a3d08305c1941b64275bd8d3f78d36346854f0c/LWP-mothersday-4.jpg" data-mid="115054312" border="0" src="https://freight.cargo.site/w/1000/i/40a19d73fcc788c1a63d14c10a3d08305c1941b64275bd8d3f78d36346854f0c/LWP-mothersday-4.jpg" /> <img width="4498" height="4498" width_o="4498" height_o="4498" data-src="https://freight.cargo.site/t/original/i/6b4466c18e4e863f349eb0e90f9fe66f3a4365e20e6fe62f59f5b0a742a0d287/LWP_julyfourth_5-05.jpg" data-mid="115054322" border="0" src="https://freight.cargo.site/w/1000/i/6b4466c18e4e863f349eb0e90f9fe66f3a4365e20e6fe62f59f5b0a742a0d287/LWP_julyfourth_5-05.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f9e6d018e0acd926602b5169eb02cf85f82b4b02a0f1a9e07eb493a030fc56fc/LWP-bday-promo-5.GIF" data-mid="115054313" border="0" src="https://freight.cargo.site/w/1000/i/f9e6d018e0acd926602b5169eb02cf85f82b4b02a0f1a9e07eb493a030fc56fc/LWP-bday-promo-5.GIF" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/1cda80441d7b5ae1b5f36d13c2789bbe0c961a7a06eabb8f83506c998eea1e49/LWP-bday-promo-4.GIF" data-mid="115054320" border="0" src="https://freight.cargo.site/w/1000/i/1cda80441d7b5ae1b5f36d13c2789bbe0c961a7a06eabb8f83506c998eea1e49/LWP-bday-promo-4.GIF" /> Selected Instagram Ads https://claudiayuan.com/Madison-Square-Garden Mon, 15 Mar 2021 18:54:47 +0000 Claudia Yuan https://claudiayuan.com/Madison-Square-Garden Madison Square Garden Creative Services Student Associate 2019 Services: Creative Services, UX UI Design Background While I was a Creative Services Student Associate at the Madison Square Garden, my intern group was tasked with finding a solution for a real world problem: how can we enhance our guest entry process to be more efficient? My role was to rethink the flow and design of the MSG app, helping people to better navigate the arena. The Challenge The MSG app for iPhone and Android was created to enhance users’ experience but there is customer confusion around entrances and wait times. There is also a lack of understanding around entrances that leads to long lines and poor customer experiences. With the problem we were given, my group saw the need to redesign the function, look, and feel of the app. The scope of this case study was to identify the pain points experienced by me and provide a suitable design solution based on my research and experience. ResearchWe first looked through the user feedback on app store for the MSG app. We were able to identify why users were frustrated.<img width="1620" height="812" width_o="1620" height_o="812" data-src="https://freight.cargo.site/t/original/i/34dd81a00047c1012b5e9dbf8b97d642a06178570609264ad2c31d3d5974329d/ClaudiaYuan_MSG_AppStore.png" data-mid="102118235" border="0" src="https://freight.cargo.site/w/1000/i/34dd81a00047c1012b5e9dbf8b97d642a06178570609264ad2c31d3d5974329d/ClaudiaYuan_MSG_AppStore.png" /> App Store ReviewMost reviews were negative and stating the MSG app doesn’t work We alsoconducted a competitor analysis on apps that resemble MSG. The three main apps we looked at were: Barclays Center, LevelUp, and Sweetgreen.<img width="603" height="223" width_o="603" height_o="223" data-src="https://freight.cargo.site/t/original/i/e57adf059c9dfe9ccc31cd9bfb7f94550a3a4bed78819db012bb1751c5b970f3/MSG-app.png" data-mid="102118283" border="0" data-scale="88" src="https://freight.cargo.site/w/603/i/e57adf059c9dfe9ccc31cd9bfb7f94550a3a4bed78819db012bb1751c5b970f3/MSG-app.png" /> BarclaysResearched the pros and cons of one of MSG’s biggest competitors in the city LevelUpResearched how they laid out different restaurants they carry, similar to those at MSG SweetgreenResearched their ordering flow Sketches<img width="1844" height="922" width_o="1844" height_o="922" data-src="https://freight.cargo.site/t/original/i/a0d7bcdbb417d9ff419c68345adc9dce70ee8c58a835b4b083c602c6ee4c838f/ClaudiaYuan_MSG_sketches.png" data-mid="102118332" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a0d7bcdbb417d9ff419c68345adc9dce70ee8c58a835b4b083c602c6ee4c838f/ClaudiaYuan_MSG_sketches.png" />Once we were done with the research phase, I started to sketch out different app flow architecture as well as initial ideas to share with my group. App Flow<img width="2927" height="1101" width_o="2927" height_o="1101" data-src="https://freight.cargo.site/t/original/i/23e63676ccffcbba4a756a033ecab31602dc874656e199cb35b30b327d2640c3/ClaudiaYuan_MSG_AppFlow.png" data-mid="102118359" border="0" src="https://freight.cargo.site/w/1000/i/23e63676ccffcbba4a756a033ecab31602dc874656e199cb35b30b327d2640c3/ClaudiaYuan_MSG_AppFlow.png" /> Final Product<img width="788" height="1504" width_o="788" height_o="1504" data-src="https://freight.cargo.site/t/original/i/5620bab38efa8bd468ef7a1c872d2063141bde22f9616001d8388d881786b97c/ClaudiaYuan_MSG_app_1.png" data-mid="102118434" border="0" data-scale="36" src="https://freight.cargo.site/w/788/i/5620bab38efa8bd468ef7a1c872d2063141bde22f9616001d8388d881786b97c/ClaudiaYuan_MSG_app_1.png" />HomeAll venue in one app <img width="2466" height="1554" width_o="2466" height_o="1554" data-src="https://freight.cargo.site/t/original/i/e227b34119ae60318c9740dd3c13e30b035706facf783db71234b95bdf82125d/ClaudiaYuan_MSG_app_2.png" data-mid="102118436" border="0" src="https://freight.cargo.site/w/1000/i/e227b34119ae60318c9740dd3c13e30b035706facf783db71234b95bdf82125d/ClaudiaYuan_MSG_app_2.png" />TicketingBetter ticketing interface along with suggested entrance <img width="2432" height="1536" width_o="2432" height_o="1536" data-src="https://freight.cargo.site/t/original/i/c6178f5741fabd55e3123af4686bcd59d4743bd2acec6a0c1793260a5fe30612/ClaudiaYuan_MSG_app_4.png" data-mid="102118438" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c6178f5741fabd55e3123af4686bcd59d4743bd2acec6a0c1793260a5fe30612/ClaudiaYuan_MSG_app_4.png" />NavigationLive wait time for different entrances <img width="2464" height="1566" width_o="2464" height_o="1566" data-src="https://freight.cargo.site/t/original/i/e689bf35ac5c9fcc1d31d72f08a4b3e2a70e604e02ae56bc6a03eef4344917b1/ClaudiaYuan_MSG_app_3.png" data-mid="102118437" border="0" src="https://freight.cargo.site/w/1000/i/e689bf35ac5c9fcc1d31d72f08a4b3e2a70e604e02ae56bc6a03eef4344917b1/ClaudiaYuan_MSG_app_3.png" />Food OrderBetter food ordering flow that users are used to Future ImprovementsThere is always room to add new features and enhance existing ones. In my ideal word, the next step would be to make the app more disability friendly. Setting to change font sizes, boldness, and theme colors would be great add ons.&nbsp; https://claudiayuan.com/Coveteur Mon, 15 Mar 2021 16:46:18 +0000 Claudia Yuan https://claudiayuan.com/Coveteur Coveteur Design Intern 2017 Services: Social Media Design, Experiment Design Background Coveteur is a digital publisher known for stunning photography and a discerning point of view. Its goal is to reimagine luxury and take you behind the scenes with those in the know. It celebrates independent expression—in all its varied forms—and help pave the way for what's new and next. As the Graphic Design Intern, I focused on creating social media graphics that reached on average of 100k daily users on Coveteur’s Instagram account with over 1M followers.&nbsp; Exploring new forms of social media: Instagram Stories Instagram Stories came out in 2017. As one of the leading social media accounts, Coveteur started to post daily Instagram stories that drive users from their social to website. Hint: if you click on the creatives below, it will bring you to the blog post :) <img width="1000" height="1997" width_o="1000" height_o="1997" data-src="https://freight.cargo.site/t/original/i/a644a3b4bcdce279e7c34d34987a20f8b7a6189afda968632d725ee45550433c/ClaudiaYuan_Coveteur_dj-armit.png" data-mid="102104415" border="0" src="https://freight.cargo.site/w/1000/i/a644a3b4bcdce279e7c34d34987a20f8b7a6189afda968632d725ee45550433c/ClaudiaYuan_Coveteur_dj-armit.png" /><img width="1001" height="1997" width_o="1001" height_o="1997" data-src="https://freight.cargo.site/t/original/i/4cbdc4aa57da99b391df5eeef72563e0282fa68f03eee5ddfc0c7acbf737d4a8/ClaudiaYuan_Coveteur_beyonceDiet.gif" data-mid="102104138" border="0" src="https://freight.cargo.site/w/1000/i/4cbdc4aa57da99b391df5eeef72563e0282fa68f03eee5ddfc0c7acbf737d4a8/ClaudiaYuan_Coveteur_beyonceDiet.gif" /><img width="1001" height="1997" width_o="1001" height_o="1997" data-src="https://freight.cargo.site/t/original/i/b6355510e76a5add6cacec598fee868f746bed8a3bafb6a7e35e13934de5ad46/ClaudiaYuan_Coveteur_emily-holt.jpg" data-mid="102104364" border="0" src="https://freight.cargo.site/w/1000/i/b6355510e76a5add6cacec598fee868f746bed8a3bafb6a7e35e13934de5ad46/ClaudiaYuan_Coveteur_emily-holt.jpg" /><img width="1000" height="1997" width_o="1000" height_o="1997" data-src="https://freight.cargo.site/t/original/i/f5f3708f3421186dddc7b931d1457ca11e6a6fa394a3e8d31eeec53546d6c95d/ClaudiaYuan_Coveteur_urban-decay.gif" data-mid="102104240" border="0" src="https://freight.cargo.site/w/1000/i/f5f3708f3421186dddc7b931d1457ca11e6a6fa394a3e8d31eeec53546d6c95d/ClaudiaYuan_Coveteur_urban-decay.gif" /> <img width="1001" height="1997" width_o="1001" height_o="1997" data-src="https://freight.cargo.site/t/original/i/0da3aa714fc14d1f83597377cd7b3a883fa86d1431723320fae458ee722aaf5c/ClaudiaYuan_Coveteur_fourth-of-july.gif" data-mid="102105557" border="0" src="https://freight.cargo.site/w/1000/i/0da3aa714fc14d1f83597377cd7b3a883fa86d1431723320fae458ee722aaf5c/ClaudiaYuan_Coveteur_fourth-of-july.gif" /> <img width="1001" height="1997" width_o="1001" height_o="1997" data-src="https://freight.cargo.site/t/original/i/d4072ef4c4f7615775c35317390e39a661407d7ce1945c2f76e2d27b7532278f/ClaudiaYuan_Coveteur_dior.png" data-mid="102104428" border="0" src="https://freight.cargo.site/w/1000/i/d4072ef4c4f7615775c35317390e39a661407d7ce1945c2f76e2d27b7532278f/ClaudiaYuan_Coveteur_dior.png" /><img width="1001" height="1997" width_o="1001" height_o="1997" data-src="https://freight.cargo.site/t/original/i/96e374111ee50008983cbe36c3f9382200ce41edb5a276e53aa7940df3624808/ClaudiaYuan_Coveteur_beet.gif" data-mid="102104160" border="0" src="https://freight.cargo.site/w/1000/i/96e374111ee50008983cbe36c3f9382200ce41edb5a276e53aa7940df3624808/ClaudiaYuan_Coveteur_beet.gif" /><img width="998" height="1997" width_o="998" height_o="1997" data-src="https://freight.cargo.site/t/original/i/9720cff1abd6e4807207673fbb384db66f48d18484b2641d46df3bfdbee34b27/ClaudiaYuan_Coveteur_LookExpensive.png" data-mid="102104384" border="0" src="https://freight.cargo.site/w/998/i/9720cff1abd6e4807207673fbb384db66f48d18484b2641d46df3bfdbee34b27/ClaudiaYuan_Coveteur_LookExpensive.png" /><img width="1001" height="1997" width_o="1001" height_o="1997" data-src="https://freight.cargo.site/t/original/i/972248e84d1b1b1d936a731ddf0f84140a74f823d68aa8f82c89f8ec6010cc5a/ClaudiaYuan_Coveteur_skincare-mistake.gif" data-mid="102105407" border="0" src="https://freight.cargo.site/w/1000/i/972248e84d1b1b1d936a731ddf0f84140a74f823d68aa8f82c89f8ec6010cc5a/ClaudiaYuan_Coveteur_skincare-mistake.gif" /><img width="1001" height="1997" width_o="1001" height_o="1997" data-src="https://freight.cargo.site/t/original/i/c613eea3023de67e042fb05efda90776029bc6e4d4099b86dc7e2a964742a2c9/ClaudiaYuan_Coveteur_PayMcGrath_lipstick.png" data-mid="102104215" border="0" src="https://freight.cargo.site/w/1000/i/c613eea3023de67e042fb05efda90776029bc6e4d4099b86dc7e2a964742a2c9/ClaudiaYuan_Coveteur_PayMcGrath_lipstick.png" /> <img width="1000" height="1997" width_o="1000" height_o="1997" data-src="https://freight.cargo.site/t/original/i/c215da2b7340fbbf29651d2ef5d9e510adda07a1366edf0c39471b38101402b8/ClaudiaYuan_Coveteur_erica-boldrin.png" data-mid="102104483" border="0" src="https://freight.cargo.site/w/1000/i/c215da2b7340fbbf29651d2ef5d9e510adda07a1366edf0c39471b38101402b8/ClaudiaYuan_Coveteur_erica-boldrin.png" /><img width="1001" height="1997" width_o="1001" height_o="1997" data-src="https://freight.cargo.site/t/original/i/214c5be7a8cb13cbade52896864d2d884adba989284e1bd8cbbb0cb17a4afd44/ClaudiaYuan_Coveteur_diet.gif" data-mid="102104252" border="0" src="https://freight.cargo.site/w/1000/i/214c5be7a8cb13cbade52896864d2d884adba989284e1bd8cbbb0cb17a4afd44/ClaudiaYuan_Coveteur_diet.gif" /><img width="1001" height="1997" width_o="1001" height_o="1997" data-src="https://freight.cargo.site/t/original/i/88fe68d6f7f124a0ed35e5b310ed53f3eafee3bc3bfea221c5b38162b039313a/ClaudiaYuan_Coveteur_kayla.png" data-mid="102104393" border="0" src="https://freight.cargo.site/w/1000/i/88fe68d6f7f124a0ed35e5b310ed53f3eafee3bc3bfea221c5b38162b039313a/ClaudiaYuan_Coveteur_kayla.png" /><img width="1000" height="1997" width_o="1000" height_o="1997" data-src="https://freight.cargo.site/t/original/i/a2fd94cba8a074893828a868ea0f044fb60b9e738d773462d580df241488f73a/ClaudiaYuan_Coveteur_olivia-munn.png" data-mid="102104166" border="0" src="https://freight.cargo.site/w/1000/i/a2fd94cba8a074893828a868ea0f044fb60b9e738d773462d580df241488f73a/ClaudiaYuan_Coveteur_olivia-munn.png" /> <img width="1001" height="1997" width_o="1001" height_o="1997" data-src="https://freight.cargo.site/t/original/i/d5fe9f2f99de9ee502c23d2920a22a474a3d996aef5a31fe7b8e7b4f786757aa/ClaudiaYuan_Coveteur_heat-styling.jpg" data-mid="102105547" border="0" src="https://freight.cargo.site/w/1000/i/d5fe9f2f99de9ee502c23d2920a22a474a3d996aef5a31fe7b8e7b4f786757aa/ClaudiaYuan_Coveteur_heat-styling.jpg" /> COVETEUR x Bumble: How to Build a Cult Brand As the Design Intern, I create a series of visual materials for the Coveteur x Bumble event that was held at Bumble's new Bumble Hive House in SoHo. I was tasked to create three things: a Dual branded logo, a logo lock up for photobooth overlay, and an invitation that was sent out to leading global street style stars. Working with the Bumble and Coveteur's design guides, I was able to create the following visuals:&nbsp; <img width="648" height="864" width_o="648" height_o="864" data-src="https://freight.cargo.site/t/original/i/49b97504ab99d9c22ed70065440fc04a5fe8b41b6b614aec00497882a2f0c4e8/ClaudiaYuan_Coveteur_Bumble_invitation.jpg" data-mid="102103444" border="0" data-scale="90" src="https://freight.cargo.site/w/648/i/49b97504ab99d9c22ed70065440fc04a5fe8b41b6b614aec00497882a2f0c4e8/ClaudiaYuan_Coveteur_Bumble_invitation.jpg" /> invitation <img width="360" height="148" width_o="360" height_o="148" data-src="https://freight.cargo.site/t/original/i/757e9555c92fc4ed1f06a8290fc0d00e77da14d924ba3b1ae0b0d6b552c62b73/ClaudiaYuan_Coveteur_Bumble_logo.png" data-mid="102103450" border="0" src="https://freight.cargo.site/w/360/i/757e9555c92fc4ed1f06a8290fc0d00e77da14d924ba3b1ae0b0d6b552c62b73/ClaudiaYuan_Coveteur_Bumble_logo.png" />dual branded logo <img width="477" height="114" width_o="477" height_o="114" data-src="https://freight.cargo.site/t/original/i/a8d73920d805e7898899e569a4e918cd95668fb31806d2906de92e559288cc10/ClaudiaYuan_Coveteur_Bumble_photobooth_logo.png" data-mid="102103457" border="0" src="https://freight.cargo.site/w/477/i/a8d73920d805e7898899e569a4e918cd95668fb31806d2906de92e559288cc10/ClaudiaYuan_Coveteur_Bumble_photobooth_logo.png" />photobooth overlay <img width="2628" height="1752" width_o="2628" height_o="1752" data-src="https://freight.cargo.site/t/original/i/2ea04e920315da1d1d95fa5aada624a2a71112b78355d507358d6322b0656698/ClaudiaYuan_Coveteur_Bumble.png" data-mid="102102753" border="0" src="https://freight.cargo.site/w/1000/i/2ea04e920315da1d1d95fa5aada624a2a71112b78355d507358d6322b0656698/ClaudiaYuan_Coveteur_Bumble.png" /><img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/18184d8f120bc687a98afbd3882b1bc03d7d7348de55b77d1c76e112b2f7420e/1.jpg" data-mid="102102902" border="0" src="https://freight.cargo.site/w/750/i/18184d8f120bc687a98afbd3882b1bc03d7d7348de55b77d1c76e112b2f7420e/1.jpg" /><img width="768" height="768" width_o="768" height_o="768" data-src="https://freight.cargo.site/t/original/i/402e8e70733151784702f2736558773167d54b0a062cdf49b6674e40c22dbd09/2.jpg" data-mid="102102906" border="0" src="https://freight.cargo.site/w/768/i/402e8e70733151784702f2736558773167d54b0a062cdf49b6674e40c22dbd09/2.jpg" /> photos from the events https://claudiayuan.com/Just4Fun Thu, 12 Nov 2020 21:38:50 +0000 Claudia Yuan https://claudiayuan.com/Just4Fun Emojis just for Claudia <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5041f1ec3c060d911c514f8e8a8e7eb174b30f5b6cff72a620da3d343dad9d58/claudia-undoable.png" data-mid="115054065" border="0" src="https://freight.cargo.site/w/1000/i/5041f1ec3c060d911c514f8e8a8e7eb174b30f5b6cff72a620da3d343dad9d58/claudia-undoable.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cc3071687b4d4c382fc01c9bdb5a92d42246af5412b2aecc185c414a3f6566f7/claudia-eod-due.png" data-mid="115054066" border="0" src="https://freight.cargo.site/w/1000/i/cc3071687b4d4c382fc01c9bdb5a92d42246af5412b2aecc185c414a3f6566f7/claudia-eod-due.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/00bfe8ef74d4e6b126ac744343b9ce058b28f4548acf788077e6bb63913d7929/claudia-going-insane.png" data-mid="115054063" border="0" src="https://freight.cargo.site/w/1000/i/00bfe8ef74d4e6b126ac744343b9ce058b28f4548acf788077e6bb63913d7929/claudia-going-insane.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7f45d002b6cc3eab7a5d9bd75acd15b9f520b24907a754494eff05c103ace0ef/claudia-hateithere.png" data-mid="115054068" border="0" src="https://freight.cargo.site/w/1000/i/7f45d002b6cc3eab7a5d9bd75acd15b9f520b24907a754494eff05c103ace0ef/claudia-hateithere.png" /> Here are some of my doodles from my free time :) <img width="1110" height="1110" width_o="1110" height_o="1110" data-src="https://freight.cargo.site/t/original/i/9b0dde3ccf5cb3fd1e43eaec6a6b194776d9b81999aa94104c64f5fe7da307cc/IMG_4714.PNG" data-mid="90916885" border="0" src="https://freight.cargo.site/w/1000/i/9b0dde3ccf5cb3fd1e43eaec6a6b194776d9b81999aa94104c64f5fe7da307cc/IMG_4714.PNG" /> <img width="1163" height="1163" width_o="1163" height_o="1163" data-src="https://freight.cargo.site/t/original/i/fdd799a51224f13022712bf03b59133becdbc0a0164e54e3c57647c4c251ff27/IMG_0201.jpg" data-mid="90916884" border="0" src="https://freight.cargo.site/w/1000/i/fdd799a51224f13022712bf03b59133becdbc0a0164e54e3c57647c4c251ff27/IMG_0201.jpg" /> <img width="1099" height="1099" width_o="1099" height_o="1099" data-src="https://freight.cargo.site/t/original/i/f8d690ae049bd157a2168decf00ec4fc2425aa12934e026f85cf55a5926aea66/9322C38F-DA01-4416-AEDF-4254015B9FE7.JPG" data-mid="90917331" border="0" src="https://freight.cargo.site/w/1000/i/f8d690ae049bd157a2168decf00ec4fc2425aa12934e026f85cf55a5926aea66/9322C38F-DA01-4416-AEDF-4254015B9FE7.JPG" /> <img width="1913" height="1913" width_o="1913" height_o="1913" data-src="https://freight.cargo.site/t/original/i/c5d6462a40708b56e2c0e50c274314037911f2fde8a04472d272097d3775ce01/Untitled_Artwork.jpg" data-mid="90917310" border="0" src="https://freight.cargo.site/w/1000/i/c5d6462a40708b56e2c0e50c274314037911f2fde8a04472d272097d3775ce01/Untitled_Artwork.jpg" /> NoGood 2020 Holiday Cards <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/1ebe83604174d631aae6c40ce6ef8750883fb5315c33244ceeb562387a13a3ec/ClaudiaYuan_NoGood_Holiday_1.jpg" data-mid="102133190" border="0" src="https://freight.cargo.site/w/1000/i/1ebe83604174d631aae6c40ce6ef8750883fb5315c33244ceeb562387a13a3ec/ClaudiaYuan_NoGood_Holiday_1.jpg" /> Kappa Kappa Gamma - Eta Pi Chapter: Fall 2019 Recruitment Shirt Design <img width="3789" height="2309" width_o="3789" height_o="2309" data-src="https://freight.cargo.site/t/original/i/773e41ace634ca173ab42a6094fff78cd78e778842c70e0b8ff8a5e11a3b2316/Untitled_Artwork.png" data-mid="90917357" border="0" src="https://freight.cargo.site/w/1000/i/773e41ace634ca173ab42a6094fff78cd78e778842c70e0b8ff8a5e11a3b2316/Untitled_Artwork.png" /> Kappa Kappa Gamma - Eta Pi Chapter: Spring 2019 Greek Week Instagram Story: <img width="882" height="1586" width_o="882" height_o="1586" data-src="https://freight.cargo.site/t/original/i/c5746d213489825cb69931b39da1856ce347abe12ddaa0f29086aa4f85de42f5/GW19_IGStory.png" data-mid="90916957" border="0" data-scale="78" src="https://freight.cargo.site/w/882/i/c5746d213489825cb69931b39da1856ce347abe12ddaa0f29086aa4f85de42f5/GW19_IGStory.png" /> Facebook Cover Picture: <img width="2326" height="1300" width_o="2326" height_o="1300" data-src="https://freight.cargo.site/t/original/i/493112ad7767f00669b8bdea8ae84b904821d8ce798ed09e721f7d395dd901f0/GW19_CoverPic.png" data-mid="90916958" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/493112ad7767f00669b8bdea8ae84b904821d8ce798ed09e721f7d395dd901f0/GW19_CoverPic.png" /> Kappa Kappa Gamma - Eta Pi Chapter: Hot Coca Sale Sticker <img width="927" height="526" width_o="927" height_o="526" data-src="https://freight.cargo.site/t/original/i/cd1a4c82e841daf69745ac8fab9ffc2ee48e4a0093e677005501fc9d3da2b26a/KKG-hot-cocoa-01.png" data-mid="90917160" border="0" data-scale="82" src="https://freight.cargo.site/w/927/i/cd1a4c82e841daf69745ac8fab9ffc2ee48e4a0093e677005501fc9d3da2b26a/KKG-hot-cocoa-01.png" /> https://claudiayuan.com/Front-page Wed, 30 Sep 2020 21:26:00 +0000 Claudia Yuan https://claudiayuan.com/Front-page ①Public&nbsp; &nbsp;②Invisibly &nbsp; ③NoGood &nbsp; ④Fratelli Carli &nbsp; ⑤Steer&nbsp; ⑥Little Words Project&nbsp; ⑦Madison Square Garden &nbsp; ⑧Coveteur&nbsp; ⑨Just for Fun