︎ Work
︎︎︎ Public
︎︎︎ Invisibly
︎︎︎ NoGood
︎︎︎ Fratelli Carli
︎︎︎ Steer
︎︎︎ Little Words Project
︎︎︎ Madison Square Garden
︎︎︎ Coveteur
︎︎︎ Just for Fun :)
︎ Resume
︎ About
︎︎︎ LinkedIn
a creative designer and strategist who is passionate about creating designs that drive conversion and reach new audiences through strategic testings & data-driven designs
“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to themafter a while.” —Steve Jobs
Little Words Project
Lead Designer
2020
Services: Paid Social Design (Facebook, Pinterest, and YouTubw ads)
Background
Little Words Project® creates handcrafted bracelets, each made with a different inspirational word to encourage women to be kind to themselves and others. These bracelets are the original word bracelets.
We were tasked to scale Little Words Project’s digital marketing strategy and direct-to-consumer business while the core team focuses on operations, branding, and growing their wholesale business.
Testing new approaches to find learnings about potential customers and conversion funnel behavior.
First, we determined marketing channel mix and approach by creating audience profiles based on past customers and their brand affinities.
We then created a series of rapid experiments to test new channels, audience targeting, and brand messaging to find learnings about potential customers and conversion funnel behavior.
We then created a series of rapid experiments to test new channels, audience targeting, and brand messaging to find learnings about potential customers and conversion funnel behavior.
Instagram
Instagram Stories
Pinterest
Selected Pinterest Ads
Selected Instagram Ads