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    ︎︎︎ NoGood
    ︎︎︎ Fratelli Carli
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    ︎︎︎ Little Words Project
    ︎︎︎ Madison Square Garden
    ︎︎︎ Coveteur
    ︎︎︎ Just for Fun :)

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a creative designer and strategist who is passionate about creating graphics and products that drive conversion and reach new audiences through strategic testings & data-driven designs


































“You can't use up creativity. The more you use the more you have.”
— Maya Angelou





Little Words Project


Lead Designer 2020
Services: Paid Social Design (Facebook, Pinterest, and YouTubw ads)



Background


Little Words Project® creates handcrafted bracelets, each made with a different inspirational word to encourage women to be kind to themselves and others. These bracelets are the original word bracelets.

We were tasked to scale Little Words Project’s digital marketing strategy and direct-to-consumer business while the core team focuses on operations, branding, and growing their wholesale business.



Testing new approaches to find learnings about potential customers and conversion funnel behavior.

First, we determined marketing channel mix and approach by creating audience profiles based on past customers and their brand affinities.

We then created a series of rapid experiments to test new channels, audience targeting, and brand messaging to find learnings about potential customers and conversion funnel behavior.




Instagram
Instagram Stories
Pinterest




Selected Pinterest Ads



Selected Instagram Ads