︎ Work
︎︎︎ Public
︎︎︎ Invisibly
︎︎︎ NoGood
︎︎︎ Fratelli Carli
︎︎︎ Steer
︎︎︎ Little Words Project
︎︎︎ Madison Square Garden
︎︎︎ Coveteur
︎︎︎ Just for Fun :)
︎ Resume
︎ About
︎︎︎ LinkedIn
A growth-minded designer and strategist who leverages creative experimentation, audience insights, and performance data to create impactful experiences that drive conversion and expand audience reach.
“"If I had asked people what they wanted, they would have said faster horses."—Henry Ford
Public.com
Growth Design Lead Sep 2021 - Present
Services: Creative Strategy, Performance Growth Design (Paid ads, Landing Pages, Emails, In-App), Rapid Experimentations
Background
Public.com is an investing platform that allows people to invest in stocks, bonds, options, crypto, and more – all in one place. We are the investing app for those who take it seriously.
Driving customer acquisition through creative strategy, testing, and optimization.
I lead the creative strategy behind Public's acquisition efforts, leveraging testing frameworks and performance insights to continuously optimize paid social and digital marketing campaigns. Working cross-functionally with stakeholders across marketing, product, and compliance, I create and refine creative solutions that engage prospective customers, improve conversion outcomes, and support sustainable user growth.
General Public Ads
API Ads | Creative Testing
High-Yield Cash Account Ads
Treasuries Ads
Options Ads
Options Ads | Creative Testing
API Landing Page | Testings
Options Landing Page | Testings
Creating end-to-end lifecycle journeys through experimentation and customer-centered designs
Through cross-functional collaboration with Lifecycle Marketing, Product, and Growth teams, I design and test customer communications that drive activation, engagement, and retention. Leveraging creative experimentation and performance insights, I continuously refine experiences across multiple channels to help convert new users into long-term investors.
Weekly Updates | Integrated User Journeys
Designed cohesive cross-channel lifecycle experiences spanning email, in-app messaging, and landing pages to support user engagement and conversion.
Agents | Launch Flow
Building brand moments beyond growth
The most impactful brands show up consistently wherever their audiences are. I bring creative thinking to organic social, experiential events, branded merchandise, and OOH campaigns to create cohesive brand experiences that feel authentic and memorable. These touchpoints help build awareness, generate earned engagement, and create emotional connections that support long-term business growth.
Generated Assets Launch | NASDAQ in Times Square
Bowery | OOH
A head-on read hitting traffic spilling off The Williamsburg Bridge into Lower Manhattan, we utilized all the space to share all the ways a user can invest via Public.
Social Post| Instagram
Bringing strategic partnerships to life through integrated marketing experiences
I collaborate closely with partnership stakeholders to create compelling customer-facing experiences that amplify brand collaborations and business initiatives. From trader community dinners to movie premieres, I develop cohesive creative solutions that communicate partnership value while maintaining a seamless brand experience.
F1 Movie Premiere
Trader Community Dinners
