Public.com

Growth Designer Sep 2021 - Present

Services: Creative Strategy, Channel Designs (Paid Social, Display, Email, In-App), Rapid Experimentations

Background

Public.com is an investing platform that helps people be better investors. We're on the mission to make the public markets work for all people. On Public, members can own fractional shares of stocks, ETFs, and crypto to NFTs, art, and collectibles, and get insights from millions of investors, creators, and analysts.

Testing, testing, and more testing to unlock Public’s paid social potentials.

Since I joined as the dedicated designer to create assets for the Growth Marketing team, I worked closely with User Acquisition, Life Cycle, Creatora, Product, Brand Marketing, and Compliance teams to deliver and optimize creatives for all audiences across performance marketing channels. In addition, I lead creative optimization testing roadmaps for evergreen campaigns and manage a small team of contractors and agencies to ensure complete and up to standard deliverables.

Brand Awareness Ads | Background Color Tests

winner
lowest Cost-Per-Funded-Account / highest Click-Through-Rate

Brand Awareness Ads | UI vs. Life Style Tests

winner
highest Click-Through-Rate

New Year Resolution Ads | Single Messaging Tests

winner
lowest Cost-Per-Funded-Account / highest Click-Through-Rate

New Year Resolution Ads | Carousel Messaging Tests

winner
lowest Cost-Per-Funded-Account / highest Click-Through-Rate

DRTV Commercial | Carmen 30s

Utilizing pre-shot content generated by the brand team, I executed with art direction throughout the video’s post-production with an emphasis on the usage of transitions, pacing, and our app UI. The goal was to create a DRTV ad that drove brand awareness with DRTV best pratices in mind.

Creator Landing Page | CTA Tests

Crafting and tracking creative experiments to make data driven design decisions.

Aside from the User Acquisition arm within the Growth Marketing team, I work closely with the Life Cycle team focusing on converting new users into long-term investors on Public. I am responsible for improving conversion rates with design optimizations through the different funnel using a variety of channels, including email marketing, in-app-messaging, and more.

Portfolio Snapshot | Weekly Email

Every Friday, Public users would receive a portfolio snapshot emal highlighting all the changes to the different assets they own. Working with the Lifecycle team along an external vendor, I designed a new email template that is not only more straightforward, but also highlighting useful information such as relevant articles to each asset.

Public Premium | Welcome Flow

Crypto in New York | Announcement